Jun 13 · grounded in real performance data, not taste · video + carousel, not single frames
I pulled the top-performing spirits content on TikTok and the web. The pattern is clear, and it is not bottle-on-a-table. Three formats win: origin "how it's made" film, the ritual film, and the bold contrarian take. Each concept below is tied to a real post that actually performed.
Hook: "You've had tequila. You've never seen where the good stuff comes from."
Cinematic origin film, our real Jalisco footage: agave at first light, a jimador's hands and the coa, the piña, the brick oven, the barrel, then the first pour in a Texas glass. Trending audio, almost no on-screen text. It is the agave-to-glass journey, made to feel like a film, not an ad.
Different from the feed: we have posted farm stills and 10-second hype reels. This is a real cinematic origin story with a hook. Produced by Mateus from our real footage.
Hook: "The first pour is for the room. The second pour is for you."
An intimate ritual film. Low light, leather, a single neat pour of Reposado, ambient sound, the ASMR of the pour and the glass. No people talking to camera. Premium, slow, masculine but not macho. Sells the pause, not the party.
Different from the feed: zero cocktails, zero skyline. The liquid and the moment are the whole story.
Slide 1 hook: "Most tequila brands don't own a single agave plant. We own 1,655 acres."
A bold, swipe-to-reveal carousel. Slide 1 calls out the open secret of the category (most tequila is made at shared distilleries from agave bought at market). Each slide reveals what Santos Dioses controls instead: our land, our hands field to bottle, no contract distillery, 72-hour brick oven. Payoff slide: the bottle. Confident, true, contrarian.
Different from the feed: not a cocktail, not a bottle hero, not a field still. It is a point of view. Sloane can render this today.
Ship Concept 3 (the carousel) today — it is the fastest to produce and the boldest swing on the feed. Put Concept 1 (the origin film) into production as the hero — it is the highest-converting format and only we can shoot it. Concept 2 grows out of the Second Pour we already started.
Tell me which to green-light and I brief Sloane (carousel) and Mateus (video) immediately. All three are video or carousel, all three are built on posts that actually performed.